When your clients say they want a unique experience

I had a client once who insisted they wanted an ‘authentic’ Italian experience. I pitched a cooking class with a local chef, but they thought that was too mainstream. So we ended up looking for a ‘hidden’ vineyard — apparently 15 Google reviews made it exclusive enough. It’s always a dance between what they think they want and what they really need.

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, I totally relate. Had a client once who insisted on a ‘secret’ local hangout. After sifting through 20 options with barely any reviews, we ended up at a cafe that was a permanent construction site.

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, I hear you! I once had a client who swore they wanted an ‘off-the-beaten-path’ mountain lodge — after digging deep, we found a gem with only a handful of reviews. Turns out, they just wanted a cozy place with great Wi-Fi for TikTok updates.

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